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Spotify's higher spending on marketing, AI features to hit profit
Aug 4, 2026
The Economic Times

Spotify's higher spending on marketing, AI features to hit profit

Spotify said higher marketing and AI development costs will hurt its profit in the current quarter. The company also projected third-quarter monthly active users below Wall Street estimates on Tuesday. CFO Christian Luiga said, "We continue to expect marketing and AI-related investments to drive approximately €200 million in incremental operating expense."

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