Quick commerce braces for Rakshabandhan rush as capacity strains emerge

Quick commerce platforms expect 14-15 million orders on August 28 for Rakshabandhan, up from 8-9 million last year. Blinkit alone plans to handle 7-7.5 million orders that day. However, brands said Blinkit, Instamart, and Zepto have limited warehouse capacity and inventory slots, showing that the massive surge is straining their systems.